Shinola is near and dear to my heart. The company was started as a way to bring manufacturing back to America to a city that that has a storied industrial history: Detroit.
Even though I moved away over a decade ago, Michigan will always be my home. And as a Michigander, I will always cheer for the reinvigoration of Detroit. Shinola purposefully chose to build a business in this community, making an investment in its people and its future. Here is where Shinola is redefining how luxury products are being handcrafted - first with their watches, then bikes, accessories, jewelry and audio collection.
My husband and I have given Shinola products to very special people in our lives. It's our way of connecting our family and friends to who we are while supporting the growth of a city we think is amazing.
Don't call it a comeback, just call it Detroit.